The Revelry
BRANDING | PRINT | DIGITAL | ART DIRECTION | ILLUSTRATION
The illustration within the logo features thick stroke lines and sharp edges which add an edgier look to a design that could otherwise be considered soft and dainty. Paired with bold and contrasting colours, The Revelry’s identity becomes moody, reminiscent of old-school speak easy’s. A simple colour palette of black, white and vibrant red keeps the feeling of the brand contemporary yet timeless.
It is a far cry from the stereotypical vegan restaurants that often use greenery and muted palettes to fit into the genre. By taking the less conventional approach, this brand oozes sophistication and sets itself apart from the crowd.
The marketing material for this brand centred largely around designs for print, such as drink coasters, marketing posters, staff uniforms and even personalised receipts.
It is these extra moments of joy that reinforce the brand identity and allow the viewer to familiarise themselves with the consistency of the brand, from the colours, to the font types and even the photography style.
The Revelry emerged from the rebranding of a beloved vegan restaurant seeking a stronger brand identity. Rather than positioning itself solely as a plant-based eatery, the goal was to create an inclusive haven for all food enthusiasts to enjoy. With 'Revelry' capturing the lively ambiance, this restaurant and cocktail bar is a vibrant, welcoming space where everyone can savour delicious food and enjoy a memorable dining experience with just a touch of rebelliousness.
The tone of voice with this brand is daring and unafraid; The Revelry wants you to be yourself and live out loud, and they have created the perfect environment for you to do just that.
“Visit for the food/ Stay for the Revelry” became the tagline of this brand, alluding to the quality of the food whilst really highlighting the fun and rebellious atmosphere that is to be expected when visiting.
