Gather Ground
BRANDING | PACKAGING | PRINT
At Gather Ground, conversations are seen as a powerful force for inspiration, connection, and joy, encouraging people to laugh a little more and live a little louder.
This concept emerged from the belief that a cup of coffee is more than just a morning beverage; it serves as a catalyst for meaningful conversations, a generator of innovative ideas, and a vibrant sensory experience. Gather Ground embodies this philosophy, inviting everyone to come together, whether it's catching up with a friend or striking up a chat with a stranger.
The brand aims to create a welcoming atmosphere that encourages connection and community, transforming every coffee moment into an opportunity for engagement. By celebrating the joy of togetherness, Gather Ground not only enhances the coffee-drinking experience but also fosters a sense of belonging, inspiring customers to savor each moment and the connections they create over a cup of coffee.
The logo's type lock-up draws inspiration from the idea of gathering for a conversation, with the words designed to resemble a bench where people come together to chat and interact.
Illustrated characters engaged in conversation are positioned on brightly coloured boxes, which form the foundation of this brand identity. These elements are integrated throughout all brand collateral and can be used in conjunction with the logo, or as an easily recognisable, stand alone feature.
The packaging for the brand’s three coffee roasts was meticulously designed using signature colors to distinguish each flavor. This thoughtful approach not only helps customers quickly identify their preferred roast but also reinforces brand identity.
By incorporating all key brand elements—such as the logo, typography, and unique illustrations—the packaging achieves a visually striking appearance that captures attention. The cohesive design ensures that the products are easily recognizable, making them stand out on any shelf. Additionally, the high-quality materials and finishes enhance the overall aesthetic, creating an appealing presentation that resonates with consumers and invites them to explore the rich flavors within.
