AURORA
BRANDING | PRINT | DIGITAL | ART DIRECTION | COPYWRITING
Aurora is a premier luxury residential property located in the vibrant heart of Melbourne. Designed for the discerning urbanite who appreciates cutting-edge design and eco-conscious living, Aurora offers a unique sanctuary where luxury and sustainability harmoniously blend.
Aurora transcends traditional residential development, standing as a beacon of modernity, community, and environmental responsibility. Crafted for the discerning urbanite who values cutting-edge design and eco-consciousness, Aurora offers an unparalleled sanctuary where luxury and sustainability coexist seamlessly.
The goal was to distinguish this brand from other high-end properties by infusing it with a bolder, edgier vibe. To maintain the brand's contemporary style, we used a sans-serif font and strategically selected imagery to highlight the luxury and premium quality of the residential properties.
The name Aurora is derived from the Latin word for "dawn," symbolizing the start of a new day and the promise of fresh beginnings. This evocative name is designed to instill a sense of hope in the viewer, inviting them to imagine a life where they can achieve complete fulfillment and happiness. By evoking the imagery of dawn, Aurora encourages individuals to embrace new opportunities and possibilities, setting the stage for a brighter future.
An editorial brochure was thoughtfully designed to deliver comprehensive information about the property, showcasing its unique features and amenities in an engaging format. In addition to this print collateral, digital assets such as mobile and desktop websites were developed to enhance accessibility and user experience. These platforms not only provide potential clients with valuable insights but also facilitate inquiries and appointment bookings, making it easier for interested individuals to connect with the property and explore their options. Together, these tools create a seamless pathway for communication and engagement, ensuring that prospective buyers have all the resources they need at their fingertips.
Outdoor city posters were designed with a strong emphasis on simplicity, allowing the visuals to speak for themselves. The images capture the understated beauty and elegance of the residence, showcasing its luxurious features in a striking manner. Complementing these visuals, the minimal text is crafted to spark curiosity, inviting viewers to delve deeper into the property. This thoughtful approach encourages passersby to seek more information, directing them to the company website for further exploration and engagement. By combining compelling imagery with concise messaging, these posters effectively draw attention and create an intriguing first impression.
“AURORA is more than just a residence; it is a lifestyle statement. It represents a new paradigm where luxury, sustainability, and community converge to create an enriching living experience. ”
WELCOME TO AURORA
An Oasis in the Heart of the City