MINT
BRANDING | PRINT | COPYWRITING | ART DIRECTION
Mint is a Wellington-based cleaning company designed to stand out in a crowded industry. Inspired by the popular New Zealand slang for ‘good,’ Mint embodies the idea that exceptional service can be both fun, personable and high-quality. Unlike the faceless corporate cleaners often found in the market, Mint is committed to building genuine connections with clients while delivering top-notch workmanship and service.
The final logo design evolved through numerous iterations to achieve a balance of playfulness with a clean, modern aesthetic. The swoosh shape rising from the bottom of the 'N' mimics the hand motion used for wiping surfaces clean, while the sparkle element adds a hint of glamour, suggesting the shine and freshness Mint brings to every space.
The colours were selected to avoid the stereotypical hues used by corporate cleaning companies, such as clinical oranges or greens associated with "eco-friendly" products. Instead, the chosen palette conveys a sense of cleanliness while remaining playful and eye-catching.
The oval shape surrounding the logo serves as a key brand identifier and is consistently featured across all brand collateral, ensuring a cohesive and recognizable identity.
“We’re the friends you call when the crowds have gone home and you need the house looking mint, fast. Born and raised in Wellington, we know that life can get a little messy - and we’re here to bring the sparkle to your life so you can get back to the fun stuff.”
Social media icons were designed to be used across all platforms, making the brand easily distinguishable due to the recognisable oval shape, and the use of the brand’s signature sparkle.
